Measuring Your Content Marketing Success
Presenter: Katie Armstorng, Digital Marketing Executive, target360
Duration: 30 minutes
Find out how you can boost the flow of traffic to your website by generating information hungry visitors who fit your audience profile as well as organically optimizing your digital presence.
Creating dynamic, informative content that your audience want to engage with can be challenging and time-consuming, find out how you can channel your efforts towards maximum ROI.
Do you know:
What type of content works best for your brand and what delivers the hottest leads?
What social network works the best for your organisational goals?
Which platform delivers the most relevant leads?
Where can you spark trending debates?
Track your return on investment in the time and resource that you spend creating content?
Track the engagement cycle of your leads and visitors?
In our webinar we will run through our 7 step guide to building a realistic and effective content marketing strategy. We will provide tips and tools that will allow you to measure your return on investment and have confidence in your aqcusiiton plan.
This video will tell you how you can: •monitor the success of individual content items •compare the effectiveness of social networking platforms •identify the best method of distributing your content
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